REEL TRIGGER

Paying tribute to its original use as an artist’s home studio, the dynamic, multifunctional space has been designed to look and feel like a home, but has been transformed into a flexible and inspiring office space. The ground floor that houses the primary workspace for the Blue Ox and Vipp teams features concrete floors and a double-height rolling garage door that opens onto a private patio. The space creates Vipp’s signature indoor / outdoor atmosphere synonymous with Southern California. READ MORE ON VIPP
A new documentary film coming this spring will go behind the scenes of a highly esteemed pillar of the United States Air Force: The Air Demonstration Squadron. These pilots travel around the country performing extremely difficult and uniquely complex aerial maneuvers in military aircraft in order to showcase both the capabilities of the planes and the demo pilots themselves. For the first time ever, viewers will get the opportunity to sit in the cockpit with the legendary flight squadron, The Thunderbirds. READ MORE ON NETFLIX
We Beat The Dream Team reveals the little-known story of a group of college basketball players who were tasked with preparing Larry Bird, Magic Johnson and Michael Jordan and the rest of the legendary “Dream Team” for their Olympic debut in 1992. In an unexpected twist, the college team, shocked the NBA superstars by defeating them in a scrimmage – an outcome that ultimately helped propel the Dream Team to gold. READ MORE ON WARNER BROS DISCOVERY
The Human Performance Company Celebrates Its Commitment to Help Members Power Their Obsession to Unlock Their Potential.“The Best Obsess” campaign showcases the deep commitment of some of the world’s high performers including rock climber Alex Honnold, Whole30 co-founder and CEO Melissa Urban, the most decorated swimmer of all time, Michael Phelps, leading entrepreneur Steven Bartlett, Liverpool football star Virgil Van Dijk and many more. READ MORE ON WHOOP
What would you do if you had just pulled off the biggest win of your career so far, one of the biggest upsets in basketball history, but you couldn’t tell anyone about it? That is the question Grant Hill – before he was seven-time NBA All-Star Grant Hill– had to wrestle with 33 years ago. He and seven other college players had just beaten the Dream Team, the 1992 US men’s Olympic basketball team made up of the likes of Michael Jordan, Magic Johnson and Larry Bird, in a scrimmage during the buildup to the Barcelona Games. READ MORE ON CNN
Samsung Electronics has been recognized with four Clio Sports Awards, which honor the best in sports advertising around the world, for its 2024 sport campaign. The brand won Bronze in the Branded Entertainment/Content (Film) category for its three-part docu-series celebrating the skateboar ding, brea king and sur fing communities, which premiered in April, on the road to a pivotal moment in each sport’s history. READ MORE ON SAMSUNG
It’s time for all new everything in the NWSL. On Tuesday, the league and Nike unveiled new primary and secondary kits for every single team in the league in the first coordinated launch for the NWSL. Nike took a more cohesive approach to the design of the kits. “The thoughtful designs reflect each club’s identity and celebrate the energy created by the sport for the teams and their communities,” the press release reads. READ MORE ON NY TIMES
Starring sport legends Shaun Tomson, Eric Koston and David “Kid David” Shreibman alongside Olympic athletes Johanne Defay (Surfing, France), Sky Brown (Skateboarding, Great Britain), Grace “Sunny” Choi (Breaking, U.S.), the project celebrates the communities that lie at the heart of each sport as they get set to open themselves to the world this summer. This new project is a key part of Samsung’s Olympic Games Paris 2024 campaign, ‘Open always wins,’ which claims that with an open mind, anything is possible. READ MORE ON SAMSUNG
In an unprecedented year for college football, Oregon State and Washington State enter the season as the only two schools still officially affiliated with the Pac-12 Conference. In a move showing their optimism for the future, the league has made a series of moves promoting the Beavers and Cougars. The latest came Saturday when the league posted a short film to YouTube titled Welcome to the Fight: Past, Present & Future of Oregon State & Washington State Football. Watch the full video below. READ MORE ON SPORTS ILLUSTRATED
With the culmination of its global The One basketball tournament, Jordan Brand has crowned Tatianna Griffin of the United States and Steve Bah of France as the best one-on-one basketball players in the world. Griffin and Bah bested top athletes from qualifying tournaments in cities throughout the world on their way to being named The One — securing unmatched bragging rights and coveted partnerships with Jordan Brand. READ MORE ON NIKE
Beth Mead shrugs as she admits that her injury was no one’s fault, least of all her own. ‘You always think, “What could I have done better?” but ultimately it happens. But I’m in a routine now. ‘I use the WHOOP band to help me. It helps me track everything from my sleep to stress levels, menstrual cycle, and resting heart rate. I wake up in the morning and fill my journal out, I have a tick list of what I need, and I know what I need to do for my optimal performance. READ MORE ON WOMEN’S HEALTH
“To get where you want to go, you have to work for it.” This is a message that Tyrese Maxey personifies. “I was kind of under the radar, I didn’t get recognition so I wanted to always keep grinding,” Maxey said. Maxey describes what motivates him to improve in the sixth episode of Pass The Rock: Season 2. In the episode, the 76ers guard goes in-depth on his desire to be great. He credits his big family for always being in his corner and pushing him to be the best he can be. READ MORE ON NBA.COM
“Just stream it. “ It’s not always easy to motivate yourself to exercise, but the option to feel the burn and then directly transition into one of your favorite shows does have a certain appeal. And now, that’s exactly what you can do: Netflix members can now stream fitness content from Nike Training Club for the first time ever. NTC has 20 programs on offer, and the classes are available in multiple languages on all Netflix plans, with workouts for all fitness levels and interests. READ MORE ON NETFLIX
In its second year, Nike’s Athlete Think Tank expands its collective, bringing together 11 elite global women athletes to champion women and girls and expand sport for the next generation. Through candid conversations at Nike’s World HQ and at sporting events across the globe, ATT members have shared insights that will help inform how Nike creates innovative products, meaningful experiences and supportive communities for women and girls. READ MORE ON NIKE
The NBA announced the star-studded lineup of players that will be featured in season two of the NBA Entertainment original “Pass the Rock” on the NBA App. “Pass the Rock” will take fans behind-the-scenes into the lives of some of the game’s rising stars and offer exclusive commentary from each player as they navigate the season, capturing everything from their on-court goals and how they prepare for games to their personal passions. READ MORE ON NBA.COM
Columbia, a longtime Lucasfilm collaborator, has released Star Wars-themed collections every year since 2016, bringing in-universe looks to its famous outerwear. The company landed on Luke Skywalker’s X-wing flight suit as the inspiration for 2023’s range (launching December 1), which unexpectedly led to another collaboration — and one that hearkens back to the saga’s racing roots, as it's with NASCAR. READ MORE ON STARWARS.COM
Every brief that comes across a filmmaker or agency’s desk provides a choice. In that moment, you can choose to pay the bills or work on a project you love. If you’re one of the lucky ones, those two overlap. That was the case for the team at Blue Ox Films when they got a brief from The CW. The BX team turned this blank page into All American Stories, an 8-part docuseries featuring athletes of all backgrounds, each sharing the obstacles they’ve overcome to achieve greatness.READ MORE ON MUSICBED
Over the course of two days on September 15 and 16, Nike hosted the 2023 World basketball Festival in New York City‘s Lincoln Center. This weekend, Nike brought together several of its Swoosh family members, including former and current athletes to artists and the next generation of hoopers to the Basketball Festival. Nike hosted the event at Lincoln Center, a nod to the iconic location for movement and cultural expression. READ MORE ON HYPEBEAST
Up and coming production company Blue Ox Films, known for its high-end content and unique, streamlined production approach, has surprised the industry with an outstanding performance at the 44th annual Telly Awards . Blue Ox secured 28 awards with 10 gold, 13 silver, and 5 bronze, and was one of the most decorated companies out of the 500+ awarded. Blue Ox's wins for clients such as Nike , NB A , Roc Nation , and Jordan, demonstrates how BX defies industry norms and produces tangible results in media production. READ MORE ON PR NEWSWIRE
Orlando Magic forward Paolo Banchero is joining the Jordan Brand family. Banchero was the No. 1 overall pick from the 2022 NBA draft after completing a freshman year with the Duke Blue Devils in which he earned conference Rookie of the Year and was named a consensus second-team All-American. “The opportunity to be a part of the Jordan family means everything to me,” says Banchero. “I grew up wearing Jordans, and to now be a part of his brand is really a dream come true.” READ MORE ON NIKE
Boasting the next generation of signature athletes and superstar’s outfitted in the Jumpman insignia – headlined by the debut silhouettes of Luka Doncic and Zion Williamson – the Beaverton-based brand announced today its latest signing, #1 overall pick and Orlando Magic forward Paolo Banchero. “The opportunity to be a part of the Jordan family means everything to me,” Banchero said. “I grew up wearing Jordans and to now be a part of his brand is really a dream come true.” READ MORE ON SNEAKER NEWS
Jordan Brand has signed its first NIL Kiki Rice, one of the most decorated players from the class of 2022. The 5’11” incoming freshman at UCLA joins a roster of women athletes on Jordan Brand. Together, these women are raising the game to new heights. “Being Jordan Brand’s first NIL athlete is an incredible milestone, and I think it’s a testament to the hard work I’ve put in and all the people around me who have helped me get to this point,” says Rice. READ MORE ON NIKE
Oklahoma City Thunder superstar guard Shai Gilgeous-Alexander is the face of Converse basketball, which comes with extremely high expectations given the history of the iconic brand. Shortly after Oubre helped re-launch Converse’s presence in the basketball world, Gilgeous-Alexander was signed as another key piece of the Converse roster as a 21-year-old in the summer of 2020. A rising star and established fashion icon off the court, Gilgeous-Alexander was the perfect signing for Converse. READ MORE ON FORBES
Jordan World of Flight Shibuya opens as the first Jordan-only store in Japan. World of Flight is Jordan Brand’s highest expression of basketball culture at retail. Located in Shibuya, the 9,200-square-foot space is a tribute to basketball culture and Jordan Brand’s identity and heritage. Tokyo serves as the perfect backdrop, a city that is constantly pushing the edges of innovation, fashion, music and art,” said Craig Williams, President, Jordan Brand. READ MORE ON NIKE
Ever since Los Angeles Lakers star Anthony Davis debuted the Nike Cosmic Unity shoe in December 2020, basketball fans have been eager for its release. Today, the athletic giant revealed details about the look — and there’s more to the story than on-court performance. The Nike Cosmic Unity collection — which features apparel and accessories in addition to the court-ready shoe — was born to make both the athlete and the planet better. READ MORE ON YAHOO
Signature shoes are an exercise in two-sided autobiography. There is the athlete’s performance style — which design should capture both technically and visually — and the athlete’s personality. Kyrie Irving’s oeuvre, the last three versions designed by Benjamin Nethongkome, proves that style and personality can exist in symbiosis. His latest shoe, the KYRIE 6, simultaneously advances a chassis built for his singular game and a canvas for his eclectic persona. READ MORE ON HOUSE OF HEAT
‘Be so good they can’t ignore you’ ~ Taylor Kavanaugh, former Walk-On and current filmmaker. We hear about being a ‘Walk-On’ in major college football all the time but rarely are taken inside the process of going from no-name player to scholarship student-athlete. Former walk-on turned scholarship wide receiver at Oregon State and current filmmaker Taylor Kavanaugh re-joins the LIFE WITHOUT LIMITS podcast as college football’s bowl season is upon us. READ MORE ON YOGI ROTH

Whether documentary or fiction, the sports movie template is so well-worn — we were underdogs, then we won, and it was amazing— that it's rare to execute a new twist on the formula. And in some ways, "We Beat the Dream Team" directed by Michael Tolajian, follows that recipe. It was the first year that pro basketball players were permitted to compete at the Olympics, and its title suggests the ultimate underdog story that takes a twist you won’t be expecting. READ MORE ON NY TIMES
NIKE, Inc. is dominating NBA All-Star Weekend, displaying its dedication to the game of basketball with exclusive exhibitions, events and product drops across its industry-defining portfolio of Nike, Jordan Brand and Converse. Jordan Brand’s Bay Area presence will be anchored by the Jordan Fam Fest: the ultimate celebration of the Brand’s culture, legacy and family. Nike’s Future Game will feature a competitive showcase for future basketball stars, appearances from All-Star Nike athletes and exclusive product debuts. READ MORE ON NIKE
From engineer to filmmaker, Taylor Kavanaugh and his path toward the co-founding of Blue Ox is a story of passion, risk, and reinvention. What began as a hobby with co-founder, Matt Wilcox, evolved into a thriving production company, crafting stories for global brands like Nike and on platforms Netflix. Taylor shares the philosophy behind their storytelling and why music is heartbeat every project. READ MORE ON MUSICBED
Netflix shares first-look images for Air Force Elite, which is premiering this year. The film offers viewers a chance to step inside the cockpit with the U.S. Air Force’s legendary flight squadron, The Thunderbirds, and witness the unprecedented training, peril, and personal sacrifice it takes to push the limits of aviation as a member of one America’s most revered demonstration teams. Hailing from Higher Ground Productions, Blue Ox Films, and Supper Club, the doc is directed by Matt Wilcox. READ MORE ON DEADLINE
Some details have been lost, forgotten, or never told. The new HBO documentary We Beat the Dream Team takes viewers behind the scenes of an incredible upset that few people have ever seen and even fewer people still talk about. We recently chatted with director Michael Tolajian to learn more about his film. Collaboration is between TNT Sports, HBO Sports Documentaries, and Blue Ox Films. READ MORE ON AWFUL ANNOUNCING
In March 2024, Samsung announced partnerships with Street League Skateboarding (SLS), Pro Breaking Tour (PBT) and World Surf League (WSL) to celebrate the sports of skateboarding, breaking and surfing — and their communities — on the Road to Paris 2024 and beyond. Samsung created a three-part docu-series to spotlight each sport’s iconic subculture as part of the company’s campaign for Paris 2024, “Open always wins.” READ MORE ON SAMSUNG
What are you waiting on? History won’t make itself. This summer, we're taking our game onto the world's biggest stages, whether they're ready for it or not. So, clock’s ticking. You in? And we know, we know. Anyone can say it. Now it’s time to prove it. At The One Finals, the best 1 on 1 players from around the world will battle through the bracket in Paris, France. What’s at stake? A year long partnership with Jordan Brand. Watch The One Finals on the Jumpman23 Twitch channel. READ MORE ON NIKE
Behind every Member there’s a memorable story—including Members who are trailblazing pro-athletes. Meet Breanna Stewart, Peloton’s first WNBA Ambassador. Breanna “Stewie” Stewart is a power forward with the New York Liberty, in her 7th WNBA season, a two-time Kia WNBA MVP, two-time WNBA Finals MVP, three-time WNBA Champion, and a three-time Olympic Gold Medalist for Team USA. And as 2016 Kia WNBA Rookie of the Year, she knows a thing or two about the path to greatness. READ MORE ON PELOTON
Inspired by expressions as time-tested as dance and as modern as group fitness, Nike is partnering with a diverse range of dancers, trainers and influencers. Together with Nike, female athletes like Parris Goebel, Megan Thee Stallion and Tunde Oyeneyin are inviting their communities to see movement as a way to explore all kinds of styles, varieties and approaches to physical expression. Additions to the Nike family reflect how the exploration of movement creates a global community through a shared language. READ MORE ON NIKE
When it comes to the NBA’s youth movement, Tyrese Haliburton is one of the players at the forefront. “'I'm the No. 1 focus individually, I'm kind of the straw that stirs the drink if that makes sense,” Haliburton says. “So that's cool that I have that target on my back.” Haliburton sat down with Complex to discuss being featured on the NBA’s new series Pass The Rock, the In-Season Tournament, growing up a huge wrestling fan, and potentially playing for a loaded Team USA squad in the 2024 Olympics.READ MORE ON COMPLEX
What makes this series truly stand out from others is the rare and vulnerable accounts each player shares. Fans want to get to know their favorite players away from basketball. They want to know what players do in their downtime, see their families and understand who they are as humans. Focusing on the next generation of players, Pass the Rock provided just that for NBA fans. Players granted cameras exclusive and extensive access to their everyday lives. READ MORE ON HASHTAG SPORTS
Chicago. Cleveland. Salt Lake City. All three of these locations are notoriously frigid in February. Despite dire temperatures and lack of winter tourism, the NBA has awarded All-Star Weekend to each snow-stamped city in recent years. For many, the freezing conditions are too much to bare. However, for the good folks at Nike Basketball? There was no seasonal stage freight as the Beaverton brand doubled down on the polar pandemonium this weekend in Utah. READ MORE ON BOARDROOM
For the first time ever, all 14 teams in the National Women’s Soccer League will receive new, reimagined primary and secondary kits, featuring designs that convey each club’s rich identity. Each team’s primary kits express their unique stories through color and graphics while the secondary kits are inspired by the strength of the collective. The pre-match tops feature a design created by stacking traditional team crests on top of each other, adding textures and colors to symbolically unite the clubs. READ MORE ON NIKE
Jadakiss (aka Jason Phillips) has vouched for the power of a healthy diet and exercise, saying that in his professional opinion – as a key player in New York’s mid-to-late ‘90s rap scene – “being healthy is gangsta”. Phillips made his views clear in a new episode of the Facebook Watch series The Pull Up, telling host Hassan Yasin – founder of Bartendaz, an “open, worldwide community as well as a social movement, which is built upon the basic callisthenics routines” – that working out is a key part of his daily routine. READ MORE ON NME
We're beginning to see another passing of the torch as we move forward with the next generation of NBA stars. I think most will agree that one of the best parts of the NBA in 2022 is how loaded the league is with awesome young talent. I can't remember a time where there was so much talent top to bottom. Even lottery bound teams have guys that are must watch TV, which is great for basketball fans everywhere. READ MORE ON BARSTOOL SPORTS
When Nike is one of your clients, it’s never enough to settle for the status quo. One of the requirements for working at the highest level is living up to that level, and the team at Blue Ox Films embodies that fact perfectly. For their spot highlighting the Lebron 17 shoe, Nike approached Blue Ox wanting to attempt a first-person, behind the design video—and didn’t know exactly how it would play out. But, Co-owner Matt Wilcox and his team have “outside the box” baked into their DNA. READ MORE ON MUSICBED
The Nike World Basketball Festival will serve as the culmination of this summer’s VS tournaments that occurred Nationwide. But more than just a showcase of the best young talent, the Nike World Basketball Festival is a celebration of the cultural influence that only basketball has. “If running is the heart of Nike, then basketball has always been Nike’s soul,” says Scott Uzzell, VP and GM of Nike North America. “There’s no place like New York City to witness basketball’s deep connection to culture.” READ MORE ON NIKE
At a recent video shoot just ten miles from Nike's World Headquarters in Beaverton, Oregon, longtime Jordan Brand executive Howard "H" White officially welcomed Banchero to the "family." The meeting place was the Helvetia Tavern, a modest bar and restaurant just a backroads cruise away from the Nike offices, that first opened in 1946. As the legend goes, White was late to his first meeting with young MJ because of how huge the burger was. READ MORE ON ESPN
There’s a good chance you’ve already seen the Air Jordan 36. Jordan Brand hasn’t been shy about showing off the crown jewel of its performance roster over the last several weeks, with the silhouette making its soft debut on court on the feet of Dallas Wings star Satou Sabally. More Jordan athletes followed in suit, with Luka Doncic, Kia Nurse, and Jayson Tatum donning flashy player edition colorways on court at the Olympics—perhaps the single biggest stage in all of athletics in 2021. READ MORE ON GQ
In celebration of the world’s best female footballers as they prepare to take the pitch on the greatest stage, Nike created five new workouts that pair some of the most decorated Nike women’s football athletes with an expert selection of international Nike Well Collectiv e trainers. The workouts are part of Nike’s focus on expanding access to sport for all athletes. Each workout was designed to be both authentic to how the world’s elite footballers prepare to perform and feel their best. READ MORE ON NIKE
Nike is launching a global maternity training program through Nike Training Club , helping invite more pregnant and postpartum people back into sport. The comprehensive, 24-workout training program covers strength training, cardio, mobility and yoga throughout every stage of pregnancy. The program adds to a broad range of Nike products and digital services in support of pregnant people no matter their athletic skill level. READ MORE ON NIKE
At the heart of NIKE, Inc.’s commitment to women’s sport is listening to and learning from athletes. Inspired by their dedication and achievements, the company applies their insights to products, services and partnerships that aim to create a more equitable playing field. Together, Nike and its athletes share a vision of celebrating and empowering present and future generations. To accelerate change from the grassroots level, Nike invests in more than 135 community partners supporting women and girls worldwide. READ MORE ON NIKE
First came the Space Hippie. Now comes Cosmic Unity. Nike’s ventures into sustainability tend to have a futuristic spin. Launching today, the Cosmic Unity collection is Nike’s first foray into sustainable performance wear, fronted by WNBA star A’ja Wilson. Available in-store and online globally from 26 February, the recycled materials capsule features one sneaker design in three colourways, an 11-piece apparel collection and a basketball. READ MORE ON VOGUE BUSINESS
Jumpman parties in Paris with World Cup winning approval. In a ground-breaking movement of new-generation collaboration Paris Saint-Germain invited the world’s media into their Parc des Princes home on Thursday to style out their full Jordan x PSG collection. After months of speculation and high-profile stage appearances from the likes of Travis Scott and Justin Timberlake, PSG officially revealed the most anticipated football collaboration of all time in an event of energy and celebration. READ MORE ON SOCCER BIBLE
"Just training in my training shoes," a ripped Kevin Hart nonchalantly says in a new video, as he lunges into a single-arm cable press. Those training shoes Hart's wearing? They're the brand new Nike Free Train Virtue Hustle Hart, they're available today , and they get a starring role on Hart's feet in a new 50-second Nike ad he posted to his Instagram on Wednesday. The video has amassed more than a million views in under 24 hours. READ MORE ON MEN’S JOURNAL
In another promotional video released by Canon, filmmakers Matt Wilcox and Taylor Kavanaugh of Blue Ox Films discuss why they chose Canon C300 Mark II and CINI lenses for their project, “The Drive”, the Pac-12 Network series detailing the on and off field stories of 12 college football teams. From long lenses to primes, Taylor and Matt captured it all -interview, practice session, games and the moments in between, on Canon. READ MORE ON CANON NEWS

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